At one point a few years ago the cool phones out there were Blackberries. They were the top choice of business people and many kids wanted them as well. Since then Apple has released it's hugely popular IPhone and Google has developed it's Android OS which is used in tons of the newest phones. These two developments have dropped RIM, Blackberry's maker, market share to around 9% down from 24% last year. There may be a day soon were Blackberries don't exist anymore but will RIM go down with the ship?
Not if they have anything to say about. From this article on MSNBC RIM is looking to become the IBM of the mobile phone world. RIM just announced Blackberry Mobile Fusion which is security software aim at its Blackberry phones as well as IOS and Android phones. Fusion can handle all the apps, password and other software currently being run on all of the phone it supports. It also can wipe the memory of a stolen or lost phone and is set up to keep people from leaving Blackberry Enterprise Servers, which are used by many businesses. Hopefully this software will be a success and give RIM time to revamp it's phone line to compete with Apple and Google because losing a company that has such a great history in phones would defiantly hurt the industry.
No comments:
Post a Comment